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Lawson Family Plumbing — 2025
2025 Gross Revenue
$3.74M
trending_up
+6.2%
Growth vs 2024
+$217,076
Q1 $938K
Q2 $638K
Q3 $861K
Q4 $1.30M
Overall ROAS
19.5x
Target: 10.0x
ads_click
Google Ads
star
Yelp
Efficiency Rating
Exceeding target (+95% above 10.0x goal)
Total Ad Spend
$191,461
5.1% OF REVENUE
Total Leads
3,810
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Q4 strongest: 1,238 leads
YoungCow CPL (Cost Per Lead)
$40.20
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35.8% lower than VIIRL ($62.68)
2025 Agency Timeline
Jan — Feb
Phoenix Online Agency
300 leads • No paid ads
Mar — Sep
VIIRL Marketing
2,112 ad leads • $132K spend • $62.68 CPL
Oct — Dec
YoungCow Media
1,145 ad leads • $59K spend • $40.20 CPL
Campaign Performance by Agency
| Campaign / Agency | Platform | Leads | Spend | CPL | Status |
|---|---|---|---|---|---|
| Google Ads — Service Area (VIIRL) |
GOOGLE
|
2,112 | $132,381 | $62.68 | Ended |
| Google Ads + Yelp (YoungCow) |
MULTI
|
1,145 | $59,079 | $40.20 | Active |
| Organic / Direct (Phoenix Online) |
ORGANIC
|
300 | $0 | — | Ended |
Reputation Snapshot
4.69
Google Rating
1,134
Total Reviews
+113
New in 2025
9/mo
Avg Monthly